Videos : Adele : Skyfall (Lyric Video)

Videos : Adele : Skyfall (Lyric Video)

The Academy Awards show, known for delivering big returns at the box office, is also goosing record sales after this year's music-centric production.

Adele, whose Skyfall won the Oscar for best original song, sold 56,000 downloads, up 56% from a week earlier, according to Nielsen SoundScan.

"Adele had a moment despite audio difficulties that had the band drowning her out through most of the song," says Keith Caulfield, Billboard's associate director of charts/retail.

Skyfall is the first James Bond theme to win the prize and the first Billboard top 10 hit to win since Eminem's Lose Yourself in 2003. Her victory "has a lot to do with the fact that it's Adele and the rule change loosening the reins on how nominees are determined (implemented) after last year's debacle." In 2012, only two songs competed in the category.

Spikes this week are modest since the tally count ended Sunday, the night of the Oscars and the last day of SoundScan's tracking week. Greater gains may be reflected after a full week of sales in next week's data, but huge boosts are unlikely. (Read More)

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Sources : Adele Photo | Skyfally (Lyric Video) | Adele Article