News : Swedish House Mafia Releases Interactive Phone App

News : Swedish House Mafia Releases Interactive Phone App

Swedish House Mafia, who are currently nearing the completion One Last Tour, their final farewell to their fans, are proud to announce a first-of-its-kind interactive live show App which will bring them and their fans even closer together. The Swedes, in association with Sony Xperia, have partneredwith LISNR and Sonic Notify to create an interactive free App that has been launched this week in time for their Masquerade Motel shows in Los Angeles & headline final shows at Ultra Festival Miami.

During a special moment during the show, the LISNR app will be triggered into life via Sonic Notify’s sound technology prompting those with smartphones to hold their phones high into the air and become a part of the show as Swedish House Mafia’s state of the art visuals also take over the crowd. The concept behind the app is to bring fans TOGETHER as they near their final shows. To take a moment away from watching the show through the lens of a phone camera, hold them high in the air, and watch the show come to life across the audience. All will be filmed and a special video launched next week, powered by Sony’s Xperia Lounge who has been a partner on One Last Tour.

Axwell of Swedish House Mafia said: “We’re so excited to have found LISNR. LISNR will allow us to come together with our fans for a totally unique experience. Together, as one, for one last rave!” Attendees will not need an internet connection during the show. They simply download the app before they get there, and have the app open in the background of the phone during the show… it will be listening…

Fans will know when the time comes… hold their phones high into the air and feel TOGETHER.

The Together Moment is powered by Sony’s Xperia Lounge and works through the brand new LISNR app for iphone & android using state of art sound wave technology.


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