Videos : Jay-Z ft. Justin Timberlake : Holy Grail
Jay Z and Justin Timberlake made social media history.
The mega-music star's video for their hit track "Holy Grail" premiered on Facebook Thursday marking it the first time a clip from major artists debuted strictly on the site.
In the premiere, where Timberlake and Jay can be seen getting in touch with their artsy side in a dark mansion, streamed through Facebook's proprietary video player with a 24-hour exclusivity before YouTube or any other video provider before noon on Friday.
"What we're doing with Jay Z today is really exciting and we think emblematic of the evolution fo music and how musicians can connect with their fans," Nick Grudin, head of content partnerships for Facebook said in a statement.
"What we're doing with Jay Z today is really exciting and we think emblematic of the evolution fo music and how musicians can connect with their fans," Nick Grudin, head of content partnerships for Facebook, said about the video's premiere.
"And we think that is particularly evident in Jay Z's approach here, which will really allow him to go direct to a massive and instant global audience. It's something that only Facebook I think can really deliver in this way, given the scale of the audiences musicians have and the global nature of those audiences and the social dynamics of what happens when they engage on Facebook."
Timberlake, 32, and the 43-year-old rapper combined have over 42 million Facebook fans making their social media reach of the video for the very popular ballad off Jay's album, "Magna Carta Holy Grail," quite remarkable.
Timberlake seen walking around a mansion in the video for Jay Z's ‘Holy Grail’
However, the choice of where to debut it comes as a bit of a shock as Timberlake recently took ownership in MySpace, which is a Facebook direct competitor.
With some help from the “Suit & Tie” singer, the website has come back to life to increase a musical presence.
Contact Jay-Z
Website | Twitter | Mr. Carter Twitter | Facebook | YouTube | iTunes | RSS
Contact Justin Timberlake
Website | Twitter | Facebook | Google+ | MySpace | Spotify | IMDb | RSS
Contact New York Daily News
Website | Twitter | Facebook
Sources : Jay-Z & Justin Timberlake Photo | Holy Grail Video | Jay-Z Article
0 comments: