Thursday, April 24, 2014

Videos : Ricky Martin : Vida


Videos : Ricky Martin : Vida

Ricky Martin is breathing life into the 2014 World Cup with the new energetic and upbeat single "Vida."

On Tuesday, the Puerto Rican star released the official video for the rhythmic new anthem that will be included in the Official FIFA World Cup album, "One Love, One Rhythm." The song was written by the winner of the SuperSong global competition, Elijah King, who worked closely with Martin to record the final version of the track.

The song's lyrics pay tribute to the international soccer tournament's ability to bring people from "every nation" together to celebrate and enjoy "la vida buena" (the good life). The video was filmed in Rio de Janeiro and was directed by Kátia Lund and Lívia Gama of Bossa Nova Films.

"I had a lot of fun flying to and shooting in Brazil," Martin said. "It's an incredible feeling to have had the opportunity to participate in a global initiative like SuperSong. I'm very excited to finally be able to sing "Vida" and share this special song with the world."

Looking quite relaxed in shorts and a tank, Ricky sings along the beaches of the Brazilian city with approximately 100 extras -- kids, dancers, models, samba dancers and more that were carefully chosen to represent the diversity of the Brazilian people.

"The lyrics and the emotion that are reflected in the video for "Vida" inspire a celebration of life, in a way that is pure and simple: the sun, coming together and the energy," Lund said. "It's about a life where differences are celebrated and appreciated easily and with happiness. That's why Ricky wanted a singular video, one totally different from what he has done in the past: without choreography, big sets or directed scenes. He just wanted it to be natural."

Martin may have recorded the song but it was fellow compatriot Elijah King who first brought the song to life. The Puerto Rican songwriter was announced as the winner of the SuperSong competition in early February.


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