Thursday, July 25, 2013

Albums : YMCMB : Rich Gang

Albums : YMCMB : Rich Gang

Listen To Rich Gang : Rich Gang

Who Is YMCMB?
Young Money Entertainment, simply known as Young Money, is an American record label and group founded in 2003 by Lil Wayne. The label is an imprint of Cash Money Records, which is distributed by Universal. Cortez Bryant was originally the president of YM, but Mack Maine took over in 2009 so that Tez could focus more on managing Young Money artists: Lil Wayne, Drake and Lil Twist. Since 2003, Young Mula has been on a steady rise to the top of hip-hop, starting from the streets of New Orleans to signing some of the biggest names in music.

Rappers Curren$y and Boo were the first artists to sign with YM and helped spread the name of the group by appearing on the Young Money mixtape, Young Money The Mixtape Vol. 1, which was released for free in 2006. Since then, personal issues had caused them to part ways but this was acknowledged as a business orientated decision as Curren$y and Wayne are still on speaking terms, and Boo is still a good friend of Wayne. This didn’t stop YM from expanding because Weezy went and signed the likes of Drake and Nicki Minaj, who are amongst the biggest names in hip-hop today. Young Money Ent has also become much more than a music record label as it has close affiliations with sporting stars representing the company.

Young Money will be known to the masses mainly through the compilation album, We Are Young Money, which was released in 2009. It spawned three big singles: “Every Girl“, “Bed Rock” and “Roger That“, all of which helped the album to reach Gold within 5 months of being released. YM also went on a tour across America to promote their new album, as well as the individual artists from the group. Since the release of We Are Young Money, each individual artist has been steady in making their move into the main market. Drake was the first from Young Money Entertainment, excluding Lil Wayne, to enter the charts at #1 with his debut album Thank Me Later in 2010. This was followed closely by label-mate Nicki Minaj a few months later with the release of her debut album, Pink Friday.

Shouting out Young Mula on almost every song, the popularity of the label grew and it soon became the hottest group in hip-hop. Rumors often circulate of mainstream artists being signed to Young Money, which instantly become trending topics on Twitter showing the high stature that YM has reached. All of the artists signed to Young Money Entertainment are well known for their work ethic, constantly flooding the market with music such as mixtapes, singles or appearing on other artists’ records.

In 2011, Drake released his sophomore album entitled Take Care, which debuted at #1 and reached Gold in its first week of release. Taking into account today’s music industry, this is no easy goal to reach. 2012 was another big year for Young Money with their project releases, which included as Tyga‘s Careless World: Return Of The Last King album on February 21st and the sophomore album of Nicki Minaj titled Pink Friday: Roman Reloaded on April 3rd. Albums that are due from YM in 2013 are Hotel California by Tyga and New Orleans by PJ Morton. If this wasn’t enough for all you Young Mula fans, YM will team up with Cash Money Records to release a YMCMB compilation album that is due out in the summer called Rich Gang: Flashy Lifestyle.

Rich Gang Review
Cash Money’s Birdman-helmed posse album Rich Gang finally hits stores this week after several delays from its original Spring release date, and with it comes an album full of synth beats and guest appearances. The majority of the YMCMB roster fills out the features list—Lil Wayne, Nicki Minaj, Busta Rhymes, Mystikal, Cory Gunz, Limp Bizkit, Ace Hood, Mack Maine and Tyga all show up at various points—while friends and associates such as Future, Kendrick Lamar, Yo Gotti, Chris Brown and R. Kelly also show up to lend a hand.

While lead single “Tapout” has been out for months, the track’s previously unreleased “Million Dollar” prelude expands it into, essentially a seven-minute opus at the beginning of the record. With Future on the hook, the song was always going to be a memorable club staple, but the best thing about it is how everyone on it—Lil Wayne, Birdman, Mack Maine, Nicki Minaj and Detail—grabs the beat and puts their own individual stamp on it.

Even with R&B stalwarts R. Kelly and Chris Brown tapped for their hook talents, the breakout performer on the project is the comparatively-unknown Detail, one of just three artists who get their own track on the album (Rick Ross’ “50 Plates” and album-opener “R.G.,” featuring Mystikal, are the others). His reverb-drenched vocal on “Burn The House” over a hand clap beat with a sparse piano line is a welcome interlude in between club bangers “Everyday” and “Panties To The Side.” Detail pops up repeatedly on the album—on four tracks to be exact, the most of anyone outside Wayne and Birdman—and contributes boldly each time, with “100 Favors,” which also features Stunna and Lamar, another standout.

Lamar also keeps up his winning streak on that track, his flow at times seemingly off cadence before landing squarely back on the beat, a tactic he’s been perfecting on his verses of late. His voice, like many of the Rich Gang contributors, is a distinctive instrument in and of itself, an attribution you could also apply to Mystikal, Wayne, Busta, Nicki, Future and Ross. The best example of this comes in “Everyday,” which contains some of the deftest rapping on the tape from Cory Gunz, the hyper-energetic Busta and the wildly enthusiastic Mystikal, who uses his verse to thank Cash Money for essentially giving him another chance after emerging back on the scene following his six-year prison sentence.

“Sunshine” with Limp Bizkit and Flo Rida has all the hallmarks of the latter’s chart-topping single formula, but feels out of place on an otherwise-stylistically cohesive album and is by far the oddest selection for the project. It underlines, again, the strangeness of some of YMCMB’s recent signings, with Paris Hilton—though she, thankfully, doesn’t appear anywhere here—another example.

Rich Gang is not especially lyrical, but that’s not really a shocker; its strengths lie more in its hooks and club appeal, and it’s fully stocked with tracks that demand to be played at ear-shattering and floor-shaking volumes. It’s another all-around solid chapter in the Cash Money canon.





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Sources : YMCMB Photo | Listen To Rich Gang | YMCMB Biography | Rich Gang Review | Tapout (Explicit) Video

Purchase : iTunes (Deluxe Version) | iTunes | Amazon | Best Buy | Walmart (Deluxe Edition Edited)

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