Wednesday, January 15, 2014

Videos : NightBus : When The Night Time Comes (Stereo 3-Way) (Lyric Video)


Videos : NightBus : When The Night Time Comes (Stereo 3-Way) (Lyric Video)

Who Is NightBus?
Pop musicians have been tinkering with the possibilities of stereo sound for decades. In the 1960s, for example, the Beatles sometimes separated individual instruments between left and right channel, and the Velvet Underground took that to an extreme on songs like “The Murder Mystery.”

Now NightBus, a dance-pop band with members split between Los Angeles and London, has what it says is a novel take on stereo. Its single, “When the Night Time Comes,” to be released on Tuesday by S-Curve Records, is produced in what it calls “three-way stereo,” an audio innovation for the earbud age.

The song was recorded with very different but complementary arrangements for each audio channel. On the right side is a midtempo guitar version with male vocal; on the left is a more upbeat, electronic dance track with a female vocal. Put together, they form a third version that — unlike some songs built with such sonic experiments in mind — sounds seamless.

“The idea was to make it sound like two totally separate recordings of the song,” said Jack Kennedy, 28, one of the band’s two singers and its resident producer, “so that when you listen to them individually they have different vibes, but when they combine they still work, and they don’t clash.”

The experiment originated when the teenage daughter of S-Curve’s founder, Steve Greenberg, complained that some songs sounded bad when she and a friend listened to them while sharing a set of earbud headphones.

“The more stereo you put in the record,” Mr. Greenberg said, “the less each kid gets the full song.”

Mr. Greenberg, who is best known in the music industry as the executive behind huge hits by Hanson and the Baha Men, wondered if a song could make creative use of the situation. He mentioned the idea to Mr. Kennedy, who took to the challenge immediately, and after about 70 hours of work on his computer had transformed “When the Night Time Comes” from one song to three.

Whether the technique catches on is another story, of course, but Mr. Kennedy insisted it is not merely a gimmick.

“In pop production, some of the abilities for using stereo are kind of overlooked,” said Mr. Kennedy, who shares singing duties in NightBus with Hannah Melbourn. “This is a simple, great way to bring that technology back into the fold.”

Mr. Greenberg compared “three-way stereo” to 3-D filmmaking, saying that split audio made the sound “jump out” at the listener in a vivid way. And like 3-D, it could be used for gimmickry or truly creative work.

“People did a lot of dumb things with 3-D,” he said. “But then eventually then they made ‘Avatar’ and ‘Gravity.' ”


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Sources : NightBus Photo | When The Night Time Comes (Stereo 3-Way) (Lyric Video) | NightBus Biography

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